What Does It Take to Build a Law Firm Without Selling Your Soul?
What happens when you grow a firm that gives you freedom - without compromising on what matters most: your life.
Most business advice isn’t made for people like us. It’s written by consultants who’ve never run a firm.
Or marketers charging thousands to tell you how to post on LinkedIn. It sounds nice in theory, but doesn’t work in real life - especially when you're juggling client work, compliance, admin, and growth.
And five years ago, I wasn’t looking for advice.
I was just trying to figure things out. During my law school, I teamed up with a few friends.
We didn’t have wealthy families. We didn’t come from legacy law firms. We had no brand, no safety net - and no idea how to get clients online.
But we had something else:
The willingness to test.
To write one awkward post at a time. To pitch without knowing the right words. To build the firm we wanted - without trying to look like everyone else.
Fast forward to today. That scrappy beginning became a boutique legal firm with a steady pipeline. We get inbound leads. We work with clients we actually like.
And most importantly - we run our firm the way we want.
Now I get messages from lawyers, consultants, and small firm owners asking:
→ How do you get clients from content?
→ How did you grow without a marketing agency?
→ How do you keep showing up online?
→ How do you run things behind the scenes?
This newsletter is my answer.
Inside Unbilled Hours, I’ll share:
How I built my firm without outside help
What’s worked for client generation (and what didn’t)
My take on positioning, systems, and content
Stories from behind the scenes—tools, ideas, pivots, and more
I’m not here to sell you a dream or hand you a blueprint.
I’m here to show you what it actually looks like to build a modern firm from scratch - without selling your soul.
If you're a lawyer, solo consultant, or small firm owner trying to build a business on your terms - this might help.
Welcome to Unbilled Hours.
This newsletter is for you if:
You’re a solo lawyer, legal consultant, or small firm owner building a business online
You want to attract clients without relying on cold calls, pitches, or outdated marketing tactics
You’re looking for real, practical stories from someone who’s built a firm without the help of expensive consultants or marketing agencies
You’re willing to do the work, learn by trial and error, and grow without burning out
This newsletter is NOT for you if:
You’re looking for cookie-cutter advice or "quick hacks"
You want a blueprint that guarantees you’ll scale quickly (this is more about consistency, grit, and doing the work)
You’re only interested in fancy marketing tricks or the latest trends that everyone’s talking about
You’re not willing to test, fail, and figure things out as you go
If you're ready to dive deeper into the process, Unbilled Hours gives you the inside track on how I run my firm and how you can too.